Connected TV (CTV) Engineering: SSAI Server-Side Ad Insertion & VAST 4.2
By Programmatic Ad Tech Review Board•
Executive Intelligence Brief
High-growth CTV ad delivery: Server-Side Ad Insertion (SSAI), dynamic HLS/DASH manifest stitching, VAST 4.2 video telemetry, and fraud prevention.
Connected TV advertising requires seamless video playback. Server-Side Ad Insertion (SSAI) stitches video ads directly into the HLS stream, bypassing client-side ad blockers.
1. CTV Architecture Blueprint
Dynamic Manifest Stitching: Inserting ad video segments into the master playlist stream on the fly at broadcast quality.
VAST 4.2 Telemetry: Standardized video ad serving templates capturing quartiles (25%, 50%, 75%, 100% completion rates).
CTV Ad Fraud Mitigation: Verifying app bundle IDs and preventing screen-off playback spoofing.
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Programmatic Ad Tech & Yield Optimization Review Board
Our team of OpenRTB architects, Prebid.js engineers, and ad fraud analysts audits real-time bidding protocols, MRC viewability metrics, and high-throughput ClickHouse telemetry pipelines.
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