Supply Path Optimization (SPO): Fee Compression & Direct SSP Integrations
By Programmatic Ad Tech Review Board•
Executive Intelligence Brief
Streamlining media supply chains: eliminating redundant intermediary hops, auditing ads.txt and sellers.json, and negotiating direct SSP take-rates.
Supply Path Optimization (SPO) helps buyers identify the most direct and cost-effective programmatic routing path to publisher inventory.
1. Supply Chain Transparency Tools
ads.txt / app-ads.txt: Authorized Digital Sellers declarations preventing unauthorized domain spoofing and arbitrage reselling.
sellers.json & OpenRTB SupplyChain Object (schain): Tracing every intermediary node in the bidstream from publisher to buyer.
Fee Compression: Direct custom pipes reducing DSP/SSP transaction take-rates from 30% down to < 10%.
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Programmatic Ad Tech & Yield Optimization Review Board
Our team of OpenRTB architects, Prebid.js engineers, and ad fraud analysts audits real-time bidding protocols, MRC viewability metrics, and high-throughput ClickHouse telemetry pipelines.
Monetize Publisher Traffic with AdLive
Direct OpenRTB 3.0 pipes, sub-50ms header bidding latency, and zero invalid traffic clawbacks.